The founders of the London based creative agency Dixonbaxi speak about their creative approach to how they solve problems and create brands for their clients.
The duo consists of Simon Dixon and Aporva Baxi. They met together while working at the famed design agency ATTIK and have been creating brands for leading organisations worldwide for well over two decades.
What is refreshing about this clip is the fact that they are interested in getting to the essence of the brand before concentrating on the visuals, and this consists in uncovering the purpose of the brand. To find out more about how to do that you can read our book here – http://anisometric-inc.com/what-is-the-purpose-of-your-purpose
They also talk through a few of the projects and the process behind their approach. To see more view the video below.