An insight into how Steve Jobs saw the world


Steve Jobs was the co-founder of the Apple Company and although he was not the technical genius behind the initial company his visionary genius propelled the company to the forefront of the world’s stage and has influenced generations of pioneers to create things that have literally changed the world.

An insight into what enabled Jobs to achieve what he did was what psychologists call his ‘model of the world.’ Others call this his paradigm. A paradigm is an accumulation of beliefs and this paradigm is responsible for the limits or progress of an individual. Colleagues of Jobs called the power of his thought and actions a ‘reality distortion field.’

In a clip from a PBS documentary entitled ‘One Last Thing’ Jobs shares a powerful insight into why he was able to do the things that he did. He also understood that this ability was available to anyone if they desired it enough.

“When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.” – Steve Jobs


Steve Jobs

Entrepreneur: Steve Jobs

Company: Apple

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