Tim Cook has stepped into one of the most difficult positions in business, as he became the CEO of Apple in 2011 after what many have called the greatest ‘2nd act’ in business history, which was the return of Steve Jobs to Apple in 1997. For some Steve Jobs will be impossible to replace and no one would ever come close to having the type of impact that he did for the company.
Tim Cook is a different type of leader to Jobs and he has been with Apple since 1998 and was a key part of the resurgence of the company along with the talented industrial designer ‘Jony’ Ives.
“I learned that focus is key. Not just in your running a company, but in your personal life as well.” – Tim Cook
Apple is currently the worlds largest technology company and still is enjoying the legacy of a generation of superlative products. A certain section of consumers are worried about where the innovation from Apple will come in the next generation as competition from companies such as Google, Samsung and others increases.
Tim Cook speaks to Bloomberg’s Emily Chang to address some questions and speak about his vision for the company going forwards.
Tim Cook: Bloomberg Studio 1.0 – Full Interview
Interviewee: Tim Cook
Interviewer: Emily Chang