Sir Stelios Haji-Ioannou is the founder of the easyGroup and his most successful venture within the group is his easyjet operation that provides low-cost flights to destinations around Europe. He was born in Athens in 1967 and followed his father into the family shipping company to learn about business as a young man.
Stelios attended the London School of Economics (LSE) and acquired a BSc in 1987; he also attained an MSc in Shipping, Trade & Finance from the Cass Business School.
Stelios launched the airline easyjet in 1995. The low-cost business model proved a success and the company floated on the London Stock Exchange in 2000. At present Stelios owns around 30% of the listed company.
The easy brand is instantly recognizable with its bright orange colour scheme and affordable pricing throughout the entire range of products and services. The easyGroup company is involved with ventures in cars, offices, hotels, buses, gyms, mobile, and many other ventures. The company operates on a set of values that link the companies together as a unified brand. Their values are:
1 Great value
2 Taking on the big boys
3 For the many not the few
4 Relentless innovation
5 Keep it simple,
7 Making a difference in people’s lives
8 Honest, open, caring and fun
Stelios returns to the LSE to discuss the changing nature of entrepreneurship, building a pan-European brand, giving back to society and dispenses advice for entrepreneurs that aim to launch their own businesses.
Stelios at the LSE Alumni event
Entrepreneur: Stelios Haji-Ioannou
Institution: LSE Alumni