Essay: A new beginning

Hear ye, allpersons! Ye people as many as ye are! I have done things according to the design of my heart.

Hatshepsut, Egyptian Queen and Pharoah of the 18th dynasty


Be deceived not by my fair appearance
Opulence resides beyond this façade.
A jaundiced eye leads to incoherence,
At the steel gates of mind we must stand guard.
Let us journey to lands far and remote,
Where imagination grasps the sceptre,
This rightful sovereign secures our vote,
Her gleaming crown anointed with nectar.

Lucy Lindstrom


A question that probes our conscious sensibility and ignites our unquenchable curiosity is, ‘what is it that makes something beautiful?’

When addressed from an isolated perspective that may appear like a banal or even absurd question, nevertheless the weight of this question impels its gravitas upon those aspects of our lives in ways that remain unobtrusive until this issue is brought to the fore.

The multitude thinks of beauty in trite terms that are cloaked with superficiality and self-absorption. This perspective does not encase the whole encyclopaedic understanding of beauty but a negligible portion.

The fuller understanding of beauty is comprised of elements that seem detached but are inseparable from a stereotyped conception of beauty.

We will examine extremely detailed and complex strands of thought that are interconnected to the reality of beauty such as: eugenics, utopias, technology, physiognomy, race, brands, music, culture, political theory, ethnicity, religion, war, psychology, history and many other aspects for which most people will see no correlation to the idea of beauty whatsoever.

At Anisometric we join the dots of disparity where other organizations neglect, are ignorant of or care not about finding relationships to gather a ubiquitous understanding of the world that we live in.

Another question that we look at is the question of success; it’s manifestations, definitions, and things that set apart successes from failures.

A noticeable part of success is the ability to persevere in the face of adversity, and the statesman Benjamin Disraeli once astutely remarked, ‘I have brought myself, by long meditation, to the conviction that a human being with a settled purpose must accomplish it, and that nothing can resist a will which will stake even existence upon its fulfilment.’

We will also shine light on works of artistic creation that exemplify the essence of Anisometric. These works of art are not yoked to a unique genre or stylistic method. They are not restricted to a geographic boundary or location; they are not bound by periods of time of technique or motivation, but embody and embrace the spirit of creativity and innovation.

There will be information also from key thinkers and experts that both also align with and hold opposing views to our way of thinking.

It is important for us to display dissimilar ways of thinking to our own perspectives. There are only varying perspectives to look at anything, and there is no right omnipotent perspective, but instead perspectives that different people adhere to based upon their unique perspectives of culture, language, beliefs, rules, experiences, imagination and other such suppositions. That dyspeptic philosopher Friedrich Nietzsche poured forth a stream of seething profundity in this following statement.

“What then is truth? A mobile army of metaphors, metonyms, and anthropomorphisms — in short, a sum of human relations, which have been enhanced, transposed, and embellished poetically and rhetorically, and which after long use seem firm, canonical, and obligatory to a people: truths are illusions about which one has forgotten that is what they are; metaphors which are worn out and without sensuous power; coins which have lost their pictures and now matter only as metal, no longer as coins.
We still do not know where the urge for truth comes from; for as yet we have heard only of the obligation imposed by society that it should exist: to be truthful means using the customary metaphors – in moral terms, the obligation to lie according to fixed convention, to lie herd-like in a style obligatory for all…” – Fredrich Nietzche

We also look at the nuanced distinctions between what makes up a work of art, or a work of propaganda. We look at the contentious discourse between aesthetic beauty and technical usability and functionality. Also we will be looking at the origination and history of organizations, brands and institutions and how their journeys have shaped their world and this world.

There is so much more that we are engaged in doing that is best understood by watching what we do or interacting with us.

A pivotal part of what we do is about interacting in real life scenarios with people and organizations and not to be hidden behind an ‘intelligent’ algorithm or an incognitos screen identity.

There will also be an opportunity to arrange a consultancy session or programme to look in-depth at any idiosyncratic issues that businesses and individuals are exposed to during the course of trying to create and maintain a significant brand. Details will be provided and there will be a number of opportunities to interact.

‘They might not need me; but they might. I’ll let my head be just in sight; a smile as small as mine might be precisely their necessity.’ – Emily Dickinson

So this juncture may be the occasion that Anisometric adds an effusion of conscious thoughts and concepts to the uber congested cyber megalopolis of information and data.

‘Not here the darkness, in this twittering world.’ – T.S. Eliot

For more information on what we do explore the rest of this website and you can connect about consulting or general enquiries at

To arrange a consultancy session or programme, or if you would like more information about that then please visit our consultancy section

Lucy Lindstrom, Managing Director – Anisometric inc.


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