Charlotte McKinney ‘All-Natural’ ad for Carl’s Jr.




The stunning Charlotte McKinney stars in an advert for Carl’s Jr. There is a significant amount of controversy that surrounds the ad campaigns, and I think that those who become entangled within this debate are missing something important that is touched on, but not limited to these two questions below.

Is advertising made to please audiences or to make money?

What defines a successful ad?

From the perspective of the entrepreneur or business owner I look at the ways that they would need to address their advertising, and it can be seen in this document –

Brand and imagery: Carl’s Jr.

Model: Charlotte McKinney


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