Enzo Ferrari: The visionary that created an iconic brand


Enzo Ferrari is the founder of the Italian car manufacturer Ferrari; it is one of the most admired and respected brands in the world and has enjoyed the respect and admiration of many since the creation of the first car in 1940, although the first badged prancing horse version of the Ferrari was produced in 1947.

Enzo Ferrari was born in 1898 in Modena, Italy. His father Alfredo had an interest in cars and Enzo was not particularly interested in the field until at age 10 he went to see a race featuring the racing driver Felice Nazzaro and this ignited a passion in the young boy to enter into the world of motor racing.

The Ferrari cars and brand is beloved throughout the world even amongst non-driving and racing enthusiasts. The brand has become synonymous with style, speed, power, beauty, and elegance. In many ways the Ferrari brands exemplifies everything that a brand should. It attracts many and also repels many because the values that it stands for are so evident and clear.

The values that guide the Ferrari brand are: Emotion, Integrity, Tradition, Innovation, Passion and Excellence.

Emotion & Intensity – We live our company with enthusiasm, with a strong sense of pride and with emotion: Ferrari is lived with the heart. Everyday challenges remind us that we are part of a unique and extraordinary reality. Aware of belonging to a unique organization, globally known and appreciated, we are committed to ensure the utmost professional, respectful and exemplary behavior. We engage to guarantee a sustainable future.

Tradition & Innovation – Representing a reality where tradition and innovation are constant drivers for renewal of the Ferrari legend.
Our company history, our region and our multicultural environment drives our ability to search solutions with leading edge technology and our ability to combine tradition of craftsmanship with a “human dimension”.
Our tradition is INNOVATION.

Passion & Excellence – For us passion means working “with your heart” as well as with your head. Working smartly with a passion that pays full attention to detail, working with enthusiasm to reach our ambitious objectives, and working to guarantee utmost client satisfaction.
Striving for excellence means following the world with attention and with an open mind to enrich our competences.

Individual and Team – People are our greatest resource but even they can only achieve truly great results through working as a team in a company that prioritizes merit, competency and professional growth. Ferrari employees enjoy a strong sense of belonging, relish challenge and strive to improve both themselves and their company each and every day.


Enzo Ferrari – Passion for speed

Company: Ferrari

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