The story of Steve Jobs is well known, and still it is difficult for some people to use this story as an inspiration for themselves to get back on their desired path.
There is a question of whether the ability to be great at something is an innate or learnt skill. I believe that it is a learnt skill, however a person that will not try to succeed is no better than a person who is not able to try.
Jobs maintained a proactive attitude after his challenges, and ‘got back on the horse’ by launching another company appropriately called ‘NeXT’ which shows that there is no such thing as failure as long as you are willing to persevere towards what you want.
To solidify the change, Steve Jobs wanted to make sure that he created a powerful brand, and to do so he approached the irrepressible designer Paul Rand.
Rand built a reputation as a leading graphic designer after he produced work for no charge earlier in his career. He created the NeXT identity for a flat fee of $100,000 and this was a non-negotiable request. Rand would design the logo and identity then present it to Jobs and the NeXT team, and he would get paid his $100,000 regardless of whether Steve Jobs liked the logo or not. Also there would be no changes or amends, the presented design would be the final finished identity.
This may some ridiculous to some, and yet Steve Jobs had no complaints about the logo. Maybe a person of a cynical nature would point out that Steve Jobs would appear like to fool to waste $100,000 and then choose another designer to create a brand. Whatever Steve Jobs really felt the logo and identity stayed and the company paved the way for Steve Jobs to get back to Apple in 1996 after they were acquired for over $400 million in cash that were converted into shares of Apple Inc.
It is enlightening to see behind the scenes at how Steve Jobs works with his team and engaging in debates to address issues. It is interesting that Jobs had an understanding of the start-up mentality that was required before the proliferation of start-ups that would be launched around the Silicon Valley area in decades to come.
Whether you loved him or despised him it is clear to see that Jobs was a visionary who turned his allocation of sour lemons into lemonade and left a legacy that lives on to this very day, and none of it would have been possible if he didn’t bounce back after his temporary defeat, and there is a lesson in there for us all.
A look at the NeXT move for Steve Jobs
Entrepreneur: Steve Jobs