The psychology of success


A subject that is often overlooked is the topic of psychology in relation to success.

Psychology is a ‘nasty little subject’ according to one of the most influential figures in the history of psychology William James and although he may have been jesting at the time the subject of psychology has had many scratching their heads in confusion about how psychology really works.

‘The greatest discovery of my generation is that a human being can alter his life by altering his attitudes.’ – William James

For our purposes here we want to focus on the areas of success and business.

We will explore the areas of beliefs, expectations, behaviour, conditioning, conformity, identity, manipulation, control, power, winning, losing, expectation, anchoring, correspondence, and many other areas to help to demystify much of the ignorance of the topic and how it relates to success.

The real world application of psychology in business must relate to the growth or increased productivity of a business. This can be applied to individual entrepreneurs right the way through to large corporations.

It is essential that you are able to understand your clients’ motives and fears to be able to help them to achieve the goals and objectives that are important their success.

Even more essentially it is important to understand your own beliefs, drives, passions, motivations and fears and through this understanding you will then be able to garner a sufficient level of self-knowledge and this will allow you to thrive.

‘Circumstances don’t make the man, they only reveal him to himself.’  – Epictetus

The author Napoleon Hill who was commissioned to write a book on success by the richest man in the world at that time Andrew Carnegie refined and condensed his research for decades into a number of works, and his most successful book was called ‘Think and Grow Rich.’ The psychological element is clear within that title. The content of Hill’s book emphasizes the ability to achieve success by thinking and acting in a certain way.

‘First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.’ –  Napoleon Hill

Subsequently we will explore the ways that people will defeat themselves before they begin and look at ways that others will self-sabotage their success.

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