I would say that Rolls-Royce would be placed among the most highly regarded brands today.
It all began when the aristocratic Cambridge educated Charles Rolls met the working-class engineer Henry Royce, who along with businessman Claude Johnson created the Rolls Royce Company in 1904.
In 1910 Charles Rolls who was an adventurer suffered a fatal plane crash aged 32. Royce and Johnson continued on and they launched their prized product called the 40/50 and this would later be known as the ‘Silver Ghost’ went on to sell thousands of units.
The company expanded into creating engines for aircraft including the Vickers Vimy aircraft that carried the aviators John Alcock and Arthur Brown on their non-stop transatlantic flight in June 1919.
During this time the company became the world’s largest producer of aircraft engines, and these were named after birds of prey, Eagle, Hawk and Falcon. Johnson died in 1928, and Henry Rolls continued on with proceedings.
Henry Royce was knighted for his services to British Aviation in 1930. He died in 1933 and left a legacy of quality and excellence for the next generation after him to uphold.
‘Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.’ – Henry Royce
In 1931 Rolls-Royce acquired a motoring company that made exceptional racing cars called Bentley Motors who were based in Crewe. The attention to detail that Henry Royce adhered to by the engineers and designers who make the cars and engines.
The brand today has had to adapt to survive and with various changes in culture and technology, the brand must continually innovate to remain at the top of its field. So far the heritage and prestige remain intact as a new generation of consumers from around the globe aspire to grasp a piece of this magical brand.
The history of Rolls-Royce
Company: Rolls-Royce Motors